Welcome to my website!
I am a results-driven professional specializing in international business development, sales, and partner marketing. My expertise spans strategic planning, investment attraction, product launches, and high-level client negotiations. I excel at identifying growth opportunities, fostering long-term partnerships, and leading successful negotiations on a global scale.

How I Help Businesses Grow

Business Development & Partner Relations
I identify promising opportunities and establish long-term partnerships. With extensive experience in international sales and investment attraction, I have led global negotiations and facilitated high-value B2B meetings
✔ Organized 8 international roadshows, securing investors and partners.
✔ Closed 200+ partnership agreements with global companies.
✔ Negotiated with business owners and top executives..

Product Launches & Client Acquisition
I excel in bringing products to market through strategic planning, analytics, and marketing. I have supported startups, helped companies expand into new markets, and secured investment deals.
✔ Launched 50+ startups through building a platform, where science met businesses.
✔ Managed product presentations and investor pitch events.
✔ Specialized in medical equipment sales, securing new clients and providing training.

Strategic Planning & Sales Growth
I have a strong background in sales forecasting and strategic planning, ensuring not only client acquisition but long-term loyalty.
✔ Developed a strategy for attracting international conferences, increasing client flow.
✔ Conducted sales forecasting for the medical equipment sector.
✔ Analyzed competitor activities and developed marketing strategies.

CRM & Data Analysis
I efficiently manage CRM systems to track sales performance, client interactions, and strategic growth indicators.
✔ 80% of partners continued collaboration due to strong relationship management.
✔ Organized masterclasses and training sessions for clients.

Industry Events & Company Representation
I have represented businesses at leading international forums and exhibitions, building connections with potential clients and investors.
✔ Maintained client databases and deal tracking.
✔ Worked with CRM tools, analyzing sales and engagement metrics.

Post-Sales Partner Support
I build partnerships based on trust and long-term collaboration, ensuring ongoing client support and business development.
✔ Participated in IMEX Frankfurt, IBTM World, IBTM China, IBTM Arabia, WTM London, and other global events.
✔ Organized international B2B meetings and presentations.
Projects Portfolio
Throughout my career, I’ve had the privilege of contributing to various international projects, collaborating with renowned organizations and events. My role has ranged from direct project management to providing strategic support and partnerships from the company side. Each experience has enriched my expertise in building connections, driving initiatives, and delivering value in diverse industries. Here are some of the projects and organizations I’ve been involved with.


Routes Silk Road
(Project and Event Manager)

Global Summit UNWTO on Urban Tourism
(Project Management)



FameLab by British Council supported by Chevron









"Assel is a rare combination of expertise and integrity. Their dedication to delivering results while maintaining strong, authentic relationships sets them apart."
Adiya Akhmetova
COO "Tech Garden"
"Working with Assel has been an absolute privilege. Her ability to navigate complex projects with precision, creativity, and strategic thinking is truly impressive. Beyond professionalism, she brings a collaborative and inspiring energy to every team, making even the most challenging tasks enjoyable. A true leader and a trusted colleague!"
Helena Mahuas
Deputy Director "Astana Convention Bureau"
"Every project we collaborated on was handled with remarkable attention to detail and a deep understanding of both strategy and people. I look forward to every opportunity to work together again!"
Ainura Turezhanova
Deputy Director "Visit Almaty"

"A great career is built not just on achievements, but on the relationships, respect, and values that guide your path."
[Someone smart]
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